What is SMO(Social Media Optimization)?

Logical Canvas
Jul 27, 2017 · 2 min read

Social Media Optimization is the method of a lot of branches and communities to create a promotion to increase awareness of a product, service brand or event. Amongst the types of social media include RSS feeds, social news and bookmarking sites as well as social networking sites such as Facebook, Twitter, video submission sites and blog submission sites. Social Media Optimization is related to search engine optimization, in which the object is to create web traffic and a website and increase the awareness of a website.

In general, SMO refers to the optimization of a website and its content in order to promote more users to use and share links to the website by social media and networking sites. Social Media Optimization also refers to software tools that automate this method, or to website experts who execute this process for customers.

The aim of SMO is to build strategical interesting online content, from well-written topics to eye-catching digital images or videos clips that promote and lure people to deal with a website and then share that content through their web link With their social sharing media contacts and friends. Common examples of social media engagement are “like and comment on contributions, retweeting, embedding, sharing and promoting content”.

Social media optimization is also an effective way to implement the Online Reputation Management (ORM), which means that if someone posts bad reviews of a company, an SMO strategy can assure that the negative feedback is not the primary link to come up in a list of search engine results.

In the 2010s, with social media sites overtaking TV as a source of news for young people, news organizations are increasingly dependent on social media platforms for generating web traffic.

Publishers like The Economist employ large social media teams to maximize their online contributions and maximize traffic, while other large publishers are now using advanced artificial intelligence (AI) technology to increase higher volumes of web traffic to generate.

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