Inspiration Dose Week #45

For week 45, We’ve rounded up interesting things currently trending on social media which involving wearing simillar patterned clothes to blend in to their surrounding, invasion of collapsible text, and an interesting joint campaign done by Didi Dache and Mercedez Benz

The Coincidence Trends

First off, a very visual trend phenomenon trending on wechat, dubbed “Coincidence”, which people coincidentally wearing colors and patterns similar to their surrounding objects. Its already a popular phenomenon everywhere, but recently, its really becoming a hot topic on wechat.

Example collected from Weibo

It started with an uploaded photo of a girl student from Nanjing University Of Finance & Economics, wearing clothes that looked exactly like the fences beside her. Later on, users pick up on this and started to upload similar images replicating the initial happy coincidence, sharing it on their Weibo and WeChat moments.

这个现象随处可见,但最近却引发了网民的热议,人们的穿着打扮会非常巧合与周围环境融为一体。

People trying to match their outfit with their surroundings

一开始是有网友上传了一张照片,一个南京财经大学的女学生穿着与她旁边围栏一样图案颜色的裙子,引发了民众转载。后来,人们纷纷效仿,在微信和微博上传了其他类似的有趣图片。

Click here to see more of the topic from weibo

The Fun of Collapsible Text

This series of sentences written by random people to provide amusement for others with the fun of getting reversed and random outcomes from some usual beginnings, which after they see the full text, have an unexpected endings

Some of the translated example of collapsible text on wechat

When you share something very long on your moments, the last part of your sharing is always collapsed, which provoked this format of writing.

The construct is always the same with the beginning part that may seem very normal, but when you click and see more, it has an unexpected funny ending.

这些是网上的一些段子手写的,开头非常普通,但都有着意想不到的结局。

当你在微信上分享长篇文字时,后面的部分常常因为篇幅问题一定要展开才能看到,而这个展开收起的功能使得这类型的段子火了起来。

开头非常普通,但是展开看后会让你会心一笑,这就是它的魅力所在吧!

Click here to see more of the topic on Weibo

A Joint Campaign from Didi Dache and Mercedez Benz

Lastly, we will showcase an interesting campaign carried out by DIDI (an app to grab a taxi in a hurry) to call on people to recall the amazing view of the Second Ring Road in Beijing, which is the most crowded but featured one combining both traditional culture and modern architecture.

the campaign visual

By setting Guinness World Record made by DIDI and Mercedes-Benz GLA SUV, together with the camera man Esteban, they take one panoramic photo of a 32.8 km view in Beijing, the negative of which is 79.37 meters long.

DIDI has made a H5 page on WeChat where everyone can witness how they made this record with only 50 yuan, which means a normal people can also afford to enjoy the same view using DIDI to take a taxi along the Second Ring Road.

这是滴滴发起的活动,旨在唤起人们重新领略北京二环路的美丽风光。北京二环路是北京最具特色的马路之一,古代文化与现代建筑相辅相成。

Behind the scene on how they’ve made it

滴滴联合奔驰邀请了摄影师Esteban来为北京二环路长达32.8千米的风景拍摄了全景照片,照片底片长达79.37米, 创造了吉尼斯最长底片记录。

滴滴在微信上分享了个H5页面,网友们可以在页面上见证这个成本只有50元的吉尼斯记录的诞生。同时这也意味着普通老百姓也可以通过滴滴打车花个五十来块享受到二环路的美丽风光。

Click here to see more of the topic on Baidu

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