What if Android and iOS were to adopt a similar mechanism as the browser for native app access. As soon as the user expressed ‘intent’ to access an app, it would download and open immediately, bypassing the app store page entirely.
Mobile App Developers are Suffering
Alex Austin

Correct me if I am wrong, but aren’t Google doing this. As far as I know they will soon allow you to use an app without installing it — i.e. running in the cloud.

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