I agree to the fact that a lot of brands these days are rebranding their identity just for the sake of it and in interim losing their values behind it. DC has messed up big time. Can’t imagine, what in seven hells were they trying to do (Letting Flash and Aquaman take over, may be?).

Though, I feel the Instagram rebranding made great sense, just that the gradient should have been taken care of. They very well synchronised their logo with their App. It’s simple, unique and easily recognisable. Isn’t that’s how it’s supposed to be Steffen Nørgaard Andersen ?