Children are insightful; they tell you exactly how they feel about something, with no filters to dilute their thoughts. For those of us dedicated to user-centric design, they are the dream target audience. I consider myself very lucky to have cut my teeth in product development at Sesame Street, creating some of the early technologies designed specifically for preschoolers. Today, it’s hard to imagine a world where four-years-olds are not tech-savvy. But 20 years ago, most preschoolers were unfamiliar with computers; there were no handheld devices and no mobile apps. …


Wendy Paige Bronfin

Successful technology, consumer product and marketing entrepreneur who is innovative and accomplished in incubating and launching health & smart home companies.