How to get Green Tick on Whatsapp

WhatsApp Business API
3 min readMay 23, 2024

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How to Get a Green Tick on WhatsApp: A Guide for Businesses

Introduction

In today’s digital age, establishing trust and authenticity on social platforms is paramount for businesses. WhatsApp, one of the world’s leading messaging platforms, offers a way to enhance credibility through its green tick verification. A green tick on WhatsApp signifies that a brand is authentic and its identity has been confirmed by WhatsApp itself. This article explores the significance of the green tick on WhatsApp, the benefits it offers, and a step-by-step guide on how businesses can obtain it.

What is the Green Tick on WhatsApp?

The green tick on WhatsApp is an exclusive badge of verification awarded to businesses, confirming that the number used is indeed the authentic phone number for their business entity. This badge appears next to the business name on WhatsApp and is visible in the chat list, chat screens, contact view, and group participants list. Only official business accounts, typically large corporations or recognized brands, are privileged to receive this verification mark.

Benefits of Having a Green Tick on WhatsApp

  1. Enhanced Trust and Credibility: The green tick serves as a symbol of trust and authenticity, reassuring customers that they are interacting with a verified business.
  2. Increased Engagement: Verified status can lead to increased customer engagement as users feel more secure in their communications.
  3. Better Visibility: Verified businesses not only enjoy better visibility and recognition on the platform but also have the potential to stand out in a crowded market, opening doors to new opportunities and growth.
  4. Improved Customer Service: With verification, businesses can utilize additional features provided by WhatsApp Business API, such as automated messages and quick replies, enhancing customer service.

Eligibility Criteria for WhatsApp Verification

WhatsApp has specific eligibility criteria for granting a green tick:

  • High Recognition: The business must be a well-known brand or entity recognized in its field.
  • Authenticity: The business must provide accurate and up-to-date information and prove its legitimacy through official documents.
  • Account Security: The business account must comply with WhatsApp’s security requirements, including two-factor authentication.

Steps to Apply for a Green Tick on WhatsApp

  1. Set Up a WhatsApp Business Account: Ensure you have a WhatsApp Business account. This is different from the standard WhatsApp messenger.
  2. Apply for WhatsApp API Access: The green tick is available to users of WhatsApp Business API, aimed at medium and large businesses. You’ll need to apply for API access via a WhatsApp Business Solution Provider (BSP).
  3. Complete Your Business Profile: Fill out your business profile completely and accurately. This includes your business name, address, description, and contact information.
  4. Submit Verification Request: Through your BSP, submit a request for verification. You will need to provide official business documents that attest to your legitimacy as a business.
  5. Wait for Approval: WhatsApp will review your application, which can take a few weeks. During this period, ensure your business complies with all WhatsApp policies and guidelines.

Maintaining Your Green Tick Verification

Once verified, it’s of utmost importance to maintain the standards set by WhatsApp to keep your green tick. Regularly update your business information, adhere to WhatsApp’s business policies, and engage positively with your customers. Your commitment to these standards is crucial as any violations may lead to the revocation of your verified status.

Conclusion

Getting verified on WhatsApp and earning the green tick is a significant achievement for any business. It not only boosts your brand’s credibility but also enhances your customers’ trust, which is crucial in the digital marketplace. By following the outlined steps and maintaining high standards, your business can leverage WhatsApp as a powerful tool for communication and customer engagement.

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