By: Christian Hernandez, Managing Partner, White Star Capital
In July, 2014, White Star Capital announced it’s investment into Glow Media, a London-based social advertising platform and one of Facebook’s leading technology marketing partners.
As we mentioned during our blog post announcing the investment:
“We were looking for a company that had significant revenue traction today, that understood the value of leveraging data across various social networks to provide value for its clients, and that had the product vision to see where the potential lay in the future.”
Today we are excited to announce that Glow has joined forces with ADTZ, the leading social advertising player in Southern Europe and Latin America to create ADGLOW, the largest European-based player in this fast-growing space, with offices in in 14 cities from London to San Francisco, Singapore to Madrid.
The social advertising ecosystem has grown significantly since the days when Glow and ADTZ joined Facebook’s “PDC” program . API-based advertising has also now been enabled on Instagram, Twitter and Pinterest, and we expect to see other social platforms allow their advertisers to intelligently use data to better target and deliver ads. To appropriately serve global advertisers and agencies, the leading players in the ecosystem will evolve into larger technology partners with a true global footprint.
It is for this reason that we are excited to see Juan, the CEO of ADTZ, and Damian, the founder of Glow, combined their years of experience and their team’s skills to serve the platforms and their advertising clients with ADGLOW’s global reach and world-class levels of service. Their combined client roster includes the likes of Mondelēz, Heineken, L’Oréal, Mini, BMW, Coca-Cola, Ikea, Santander, Spotify, Arcadia Group, OMD, Group M, iProspect and Vivaki.
White Star Capital will continue to be an active supporter of ADGLOW’s mission and I will join the Board of the new combined entity to provide the level of support and advice that Juan and his management team might need.
As they say in Madrid: enhorabuena!