Chris Whitfield – Medium

Chris Whitfield

Chris Whitfield

Do we behave differently on Wifi vs mobile data?

I was looking for new strategy to increase conversion rates and it occurred to me that for most big purchases (or even small ones), I…

Mar 21, 2019

Mar 21, 2019

Chris Whitfield

Search Ad Copy Powered By Machine Learning Will Change the Game

Its really interesting. We used to have to think of ad copy and its variations and tailor search ads to ensure there was significant enough…

Aug 15, 2018

Aug 15, 2018

Chris Whitfield

A new consumer behavior has emerged that warrants a completely new type of targeting.

There’s a new segment of people cropping up around the world — People who have cut the TV cable cord or just don’t watch TV that much any…

May 2, 2018

May 2, 2018

Chris Whitfield

The Long Tail Of Hotel Search Marketing

With so much focus on high volume search like “hotels in {destination name}, its really important to remember there is still a long tail in…

Jan 2, 2018

The Long Tail Of Hotel Search Marketing

Jan 2, 2018

Chris Whitfield

The Importance of Upper Funnel Searches & Their Influence

I like to observe my own online browsing behavior whenever I begin looking into buying something. Its not an active observation but I just…

Aug 26, 2017

Aug 26, 2017

Chris Whitfield

Major Political Events & Online Conversion Rates In The Travel Industry

I have a working theory that anytime there is a major political event not only do search impressions drop slightly but conversion rates…

Jun 9, 2017

Jun 9, 2017

Chris Whitfield

Segmenting Searches With Higher Intent To Purchase

In my opinion, one of the major issues with search advertising was the inability to segment audiences. I might search “hotels in London”…

May 27, 2017

May 27, 2017

Chris Whitfield

The Power Of Segmenting Search Ads

We’re beginning to see segmentation with search targeting. First it started with retargeting for search ads and now with the launch of…

Dec 22, 2016

Dec 22, 2016

Chris Whitfield

Search Advertising & Stock Analysis Similarities

I’m seeing a ton of similarities between managing search campaigns (trying to get the most conversion volume at the lowest CPA) and…

Oct 29, 2016

Oct 29, 2016

Chris Whitfield

Smart data capture by the Bahamas

I went to the Bahamas 2 weeks ago for the Caribbean Hotel Associations annual conference and it was interesting to see the Bahamas…

Feb 9, 2016

Smart data capture by the Bahamas

Feb 9, 2016

Chris Whitfield

Chris Whitfield

Head of Digital at itelBPO Jamaica. The digital agency for Search, Programmatic Display/Video & Analytics. If you don’t play, you’ll never win.

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