Smart data capture by the Bahamas

I went to the Bahamas 2 weeks ago for the Caribbean Hotel Associations annual conference and it was interesting to see the Bahamas immigration card have a field for email address. From a marketing point of view it was the most forward thinking thing I’ve seen by a tourism board. With Google’s new targeting ability called “Customer Match” this opens the door for targeting past visitors to their destinations as well as excluding messaging from that audience.