Boris Johnson is Marmite (and the Tory Facebook ads know it)

We think we’ve got to the bottom of the appearance - and disappearance - of the Tory leader in the latest batch of Conservative ads.

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Image 1 — the three types of adverts seen across Conservative and Boris Johnson’s pages
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Graph 1 — the average vote for leave across where the different types of adverts were sent.
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Graph 2 — Use of Boris Johnson across the 91 adverts by region
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Graph 3 — Use of opposition leaders across 91 adverts by region
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Image 2 — The links of Types 1 and 3
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Conclusions

If you care about how our data from social media is used, or about how political campaigns operate today, install our browser extension via whotargets.me. Doing so helps us analyse what is going on across the general election, helping us hold to account the politicians who are representing us.

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Helping people understand targeted digital political ads. Want to see who's targeting you? Download the extension at www.whotargets.me.

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