Search Marketing 101 | Search

I had a fantastic opportunity to speak at a University of Denver Intro to Digital Marketing course on Search Marketing, both SEO and Paid Media. I always love speaking and consulting about search marketing, and also enjoyed giving my search marketing 101 overview to students — completely different questions came out of that lecture than I normally get from clients. And it took me 10 seconds to explain Twitter instead of 10 minutes.

Search Marketing 2013 Guest Lecture from Lauren Perfors