Will Rubin
Jul 24, 2017 · 1 min read

AppleCare deals with as much product as service. Apple is a different world than Windows, Linux, or Android. They’ve cultivated and set the expectation of high prices and spending from day one.

Confine yourself to pure software. Software in the small especially (one or two person shops). Software that sells in the range of hundreds to thousands of copies. Talk to these people and find out what their problems are. (They’re happy to talk about it.) That will help you to really understand software subscription vs version sales vs single sale.

    Will Rubin

    Written by

    Matthew 6:1. Ezekiel 23:19–20.