International Expansion Weekly Newsletter — 1/11/17

Startups & Tech

Snapchat’s international efforts will be led from its London office, where it plans to book all non-U.S. revenue, as it steps up its bid to become more than a single-app company. (Link)

U.S.-based Rackspace’s incoming president plans to prioritize international expansion. It will focus on Germany in 2017. (Link)

Canada-based Unbounce will set up an 8-person shared workspace in Berlin, citing a preference of Europeans for patronizing companies with a local presence. (Link)

U.K.-based language-learning center franchiser Lingotot has set up operations in Dubai as part of its first international expansion effort. Leveraging the founder’s previous experience as a foreign language teacher in Dubai, the company has already made deals with several international schools in the city. (Link)

Non-Startups

As part of its attempt to double its number of international locations within 5 years, California-based DineEquity — the owner of Applebee’s and IHOP restaurant chains — announced four new restaurant development agreements in the Middle East, Asia, and Latin America. DineEquity has opened 80 new international locations since 2014. (Link)

Amsterdam Dance Event, the world’s largest electronic dance music festival, will sponsor an event in Mumbai, India in February and have showcases at SXSW in Austin, Texas. The initiatives represent the first international expansion efforts for the festival. (Link)

U.S.-based Southern Utah University and China-based Wuhan Polytechnic University have formed a partnership that allows students in Wuhan’s Construction Management and Communications programs to complete their final two years of coursework at Southern Utah University. (Link)