The what not the how of Service Design
Sarah Drummond


Thank you.

Sometimes it feels that 'we’re not designing solutions until we have immersed ourselves in the problem' is misconstrued as 'we’re not designing the solution — the customer is…’

There is still the heavy lifting of analytical thought and creativity in solution that needs to be protected and promoted in the process. And that is where we as Service Designers add the most value.

Maybe now is the time for a *slight* shift on the needle from collaborative and customer heavy co-creation (which is still invaluable) towards 'we are the experts’…?

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