Service Designer, Experience Strategist and simplifier of the complex.
I’m a Dad. Have been for 3 years.
** I just found this in my drafts from August 2017. I remember vividly putting the phone down to the bank, feeling the colour drain from my face and messaging my wife.
A robust and flexible IA is the structural integrity of your experience design. Get it wrong and the whole thing could come crumbling down when it should evolve.Get it right and you are the hero.