Hi Jonas,

Thanks for the feedback, I always love contrarian opinions :)

Your comment is 100% accurate. However, like with any strategy, there are always going to be trade-offs. In this case, Justin will lose several customers forever. To mitigate the risk of bad PR & reviews, he would provide either a 100% refund, or 50% discount when the product is ready.

Worst-case scenario: he loses the customers forever

Best-case scenario: validates his business efficiently.

Depending on what the goal is, it’s up to the founder to determine if the risk is acceptable. In this case it was :)