Surprisingly (or maybe unsurprisingly), there are a lot of similarities between writing PNs and creating content calendars for big-name clients; both seem to focus on the idea of “culturally relevant” subject matter and there are a lot of variables I can measure against to test the effectiveness of each message.
11 Things I Learned Writing Push Notifications for 5 months
Annie Maguire

I’ve never even thought about what goes into writing those until now. Thank you for your insight!!!