As a media company, I would assign social journalists to work on Facebook, Twitter, et al not to promote my own damned stories but to find what people are curious, wrong, and confused about and to bring them journalism.
Fake News: Be Careful What You Wish For
Jeff Jarvis

Seems a little didactic. Shouldn’t part of the responsibility of these social journalists be to accurately and charitably report the views they encounter, whether they agree with them or not.

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