The advertising rules just scratch the surface of transparency. Take for example the fake news gatekeeping measures Facebook is putting in place with Storyful and Moat. These sound fine:
Working in partnership with the CUNY School of Journalism, the two technology companies will establish a database of dangerous domain names and track the evolution and spread of misinformation and extremism. The OBS framework will evolve to flag signals of both vice and virtue for marketers and advertisers, protecting brand content from fake or extremist news and platforms.
Until you realize the parent company for both project partners is NewsCorp.
Storyful and Moat Launch Initiative to Combat Fake News Technology companies partner with CUNY to establish domain…newscorp.com
Should we trust companies owned by Rupert Murdoch to determine which smaller publishers are credible news sources and which aren’t? Would Heat Street the brainchild of Louise Mensch, owned by NewsCorp via Dow Jones, have passed the sniff test?
“Protecting premium storytelling is near and dear to Storyful and News Corp’s heritage,” Storyful Chief Executive Rahul Chopra said. “This initiative represents a prime opportunity to offer partners safe spaces for their stories. We have to help stop the faux, flawed and fraudulent content creators before they proliferate further.”
Nice of Facebook to give Rupert a safe space.