Cassie PatoninThe Media Diet ExperimentsMetrics Are a Polaroid Picture in a Panoramic WorldHow would you reach someone who spends almost no time on their smartphone and not a whole lot of time on their computer, either?Apr 8, 2018Apr 8, 2018
Cassie PatoninThe EstablishmentAn Open Letter To Anyone Thinking About Writing An Open LetterFeb 29, 2016Feb 29, 2016
Cassie PatoninMonetization + New MediaMeasuring Beyond the Page ViewHow the Media Impact Project Attempts to Wean Newsrooms Off Simplistic MetricsFeb 17, 2015Feb 17, 2015