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This is the year to finally let your creative talents go wild. Creativity comes in various forms. We believe that every person — no matter what their profession or training — has it in them (which is why our motto is that everyone can create a website). But different people have different ways to express their talents and tend to look for inspiration in different places.

Making music, creating artwork, writing fiction, acting on stage — many individuals choose to follow these paths to develop their creative side. But creativity isn’t only bound to these artistic endeavors. …


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One thing your online presence can’t get enough of is exposure. When you see those stats rising you know you are on the right track. Blogging and newsletter writing are two powerful methods for expanding your reach to new audiences. In order to fulfill their potential, a great blog or an excellent mailing list relies on an enthusiastic circle of subscribers.

As a blogger or newsletter editor, you have two main goals. The first is to create awesome online content, which you can easily do by using Wix’s website builder platform. The second is to continuously increase the number of subscribers that follow your terrific content. …


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Although a logo might take up a limited amount of real estate on your website, it still plays a key role in any online branding effort.

Other than being an aesthetic visual that adds to the site’s overall appearance, a logo should reflect the essence of the company’s character.

It will likely end up being used across all online and offline assets, from business cards to billboards (depending on your business), which is precisely why it’s such an important factor to get right.

Whether or not you have experience in logo creation, the same basic principles should be used in any logo design process. …


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The rapid development of online technologies and innovations produced a revolution in the field of small businesses. Manufacturers, freelancers, entrepreneurs, retailers, professional creatives of all kinds now can experience unprecedented freedom as small biz owners.

They can create a website and build an online presence, find niche markets to grow into and discover new opportunities for monetization. But can they establish themselves as “brands,” like big companies have been doing for decades?

One key outcome of the online revolution for businesses is the democratization of branding. It is no longer solely the benefit of the “big fish” who can easily devote hefty chunks of the budget to building a brand. …


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Sending out introduction emails to potential clients, employers or collaborators is one of the great challenges of professional life in the digital age.

We all get flooded with emails on a daily basis. In some industries and some positions, emailing can actually take up the bulk of one’s workday. No wonder that so many professionals skip on opening emails from unknown senders, let alone responding to them!

And yet, cold emails are a valuable business technique that you don’t want to dismiss. Instead, work on your strategy for turning these awkward emails into fruitful connections.

The majority of tasks that digital professionals are facing today are rather new in nature. A couple of decades ago, you couldn’t just create a website by yourself or use social networks to promote your business. …


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For many bloggers, running their site is a matter of passion. The opportunity to share interests, knowledge and ideas with people from all over the world is truly amazing. Since blog writers create original quality on a regular basis, these web platforms are also extremely valuable for improving SEO rankings and substantially strengthening the online presence of individual creatives, brands or organizations.

But as many writers have learned, passion does not pay the rent. On top of that, the responsibilities involved in operating a great blog are highly time-consuming: writing posts frequently, promoting your blog online, sending emails to subscribers, engaging with readers, and more. …


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Social media marketing is a key element in the workflow of every professional nowadays — whether small business owner, service provider, freelance creative or artist. No online presence is complete without it. Just as it is crucial to create a website, learn SEO skills and collect email subscribers, it is absolutely necessary to establish a dynamic social media presence and to devise a social marketing strategy.

Part and parcel of a successful social marketing strategy is maintaining a powerful social media schedule. This calendar combines big holidays (like International Women’s Day), interesting cultural events (it’s World Book Day!) …


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There was a time when consumers just bought whatever they needed from whoever could offer it. However, as methods of shopping have evolved, consumer preferences have, as well.

Therefore, the ultimate question to ask when updating (or even initially creating an eCommerce website) is: What are consumers actually looking for in a shopping experience today?

You can begin by doing some thorough research on eCommerce trends to try to solve this mystery. …


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Ever thought that Picasso had something to say about the way you built your website? That psychology should inform your SEO decisions? Or that we are all sinners when it comes to digital marketing?

Leave your preconceived notions aside about the way the Internet is built and how information is spread and consumed. Innovation sprouts from creating unexpected connections between disciplines, realms and people. That is what this publication is all about.

Welcome to Wix on Medium.

We’ve been around since 2006, inventing solutions to help our users take their brand, passion or story online — the way they envisioned it. It all started with a website builder, which is used today by more than 140 million people worldwide, from artists to writers, and from seasoned web designers to emerging businesses. …


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To click or not to click? That should never be a question! The reason why marketers and business owners who create a website use Call-to-Actions (CTAs) is precisely to persuade their target audience that clicking is a must. A powerful CTA directs the mouse cursor or the fingertips right to the point of action — whether it’s to purchase, subscribe, make a reservation or any other activity that serves the business’ end goal.

Writing and designing effective CTAs can be challenging. On the one hand, you want your CTA to stand out. On the other, you don’t want to appear too salesly or desperate. Design isn’t the only element here either. Crafting the perfect sentence can be difficult too. There are only so many words you can use to encourage visitors to buy, register or book. So in order to master the art of the CTA, learning and research is key. The following helpful information and inspiration to meant to strengthen your marketing materials, such as your website. …

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Wix

Online presence empowerer since 2006. Check out our publication >> medium.com/wix-com

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