Aneeth Arora’s Pero is “Handmade With Love” IN INDIA

Sanaya Rathore
Sep 6, 2018 · 2 min read

The label that believes in the philosophy of ‘Less is More’, presenting clothing that is done to absolute perfection!

Pero means ‘to wear’ in Marwari is an Indian based label launched by Aneeth Arora, based in New Delhi.

Making of Pero-The Pero designer Aneeth Arora studied at Indian Institute of Fashion Technology and went on to complete her master’s from National Institute of Design that helped her to create a passion for textiles. Since then, there’s no looking back .She has spent an extensive amount of time with the craftsmen learning about the methods of dyeing, weaving and embroidery that is well incorporated in each collection.

Ladybug spotting- Inspired by craftsmen of India, the spring summer 18 collection by the designer is an inspiration from the old treasures of garments and textiles. Taking free hand line drawings of dry pressed flowers into embroideries, the exquisitely crafted fabrics created with French knots, cross stitch borders, bullion stitch roses,3D looking embroidered ladybugs are to be seen in this collection.

Moreover, the label cares deeply about their fabrics, going great lengths of creating their own fabrics that adds an authentic feel to the brand. Their distinctive style has helped them gain international success, with the label striking to maintain a balance between traditional and trendy.

The bold red and white checks jacket, embroidered florals have made it to the final cut gaining adoration, adding to the popularity of the brand. Along with Pero for women, the brand also offers Pero man and chota Pero for kids.

Celebrities spotting- Sonam Kapoor Jim Sarbh, Imran Amed, Sona Mohapatra

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