Changing the conversation without changing the channel

The following is an excerpt of a piece by The Womanity Foundation’s Founder and Chairman, Yann Borgstedt and Antonella Notari Vischer, Executive Director. You can read the piece in its entirety on The Hill.

In the Arab world, one of the hottest propositions is a radio fiction series with the title “Worth 100 Men” (“Be 100 Ragl” in Arabic) on the role of women in society, which was broadcast on 10 different radio stations in 9 countries across the Middle East and North Africa in 2014. Produced by an Egyptian media company, it used an enticing female fictional hero played by a well-known actress — top level casting and music — to drive home the message that women matter for society’s progress and prosperity, and must be respected as equals. Audiences engaged actively with it and it created open spaces and dialogue, on mainstream and social media, and in real-live settings, such as cultural centers. A second season, which will use animation and audio-visual distribution channels in presently under preparation.