gets investment of 2 million euros

From left to right: Philo Hermans, Lars Wetemans and Laurent Scholten

Amsterdam, March 27 2017 — The Amsterdam startup has raised an initial investment of two million euros to further develop its innovative technology based on Artificial Intelligence (AI) and accelerate its (inter)national growth.

The startup enables organizations to find and reach talent with intelligent recruitment campaigns. Today jobs are still mainly promoted via LinkedIn or job boards, but technology finds and reaches (passive) talent on channels they use everyday, such as Google or Facebook. By deploying AI, the technology defines where, when and how to reach talents through digital advertising and brings the ‘perfect match’ closer than ever. The technology also analyzes and optimizes a recruitment campaign continuously, leading to more qualitative results at substantially lower costs.

The technology offers great potential for the challenging recruitment sector, because passively seeking talent is more required than ever in a labor market that is increasingly under pressure. Until now, high budgets are often needed to find and contact talents by means of static recruitment campaigns, the so-called Post & Pray campaigns. proves that this can be done differently and helps organizations to source their talent in an innovative and intelligent manner.

“We are proud that we are one of the few Dutch companies to realize such an investment. Now we can help even more organizations to attract unattainable talent — nationally and internationally. Our focus for the coming year is to use AI and automation to even better respond to the challenges of the recruitment industry, and to lay a good foundation for the new way of recruiting” says Lars Wetemans, CEO

The investment was made by Slingshot, an investment firm of successful entrepreneurs focussing on high-growth companies like Boldking, and Slingshot gets a minority stake in for the investment of two million Euro: “We are very proud that we can invest in a company like The entrepreneurial spirit of the founders coupled with the great team that they have, is crucial for us to make this investment. The revolutionary and disruptive product has led to a number of great projects and a well-stocked pipeline of national and international customers in recent months. is about to have its international breakthrough and we hope that we can contribute to that. “ was founded in 2016 and grew organically to 22 employees within a year. The company expects to double the number of employees within a few months. Clients of include Adecco, and Uber, and it was chosen as Startup of the Year 2016 by Sprout earlier this year.

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