News and Journalism in the digital age

The media sphere is constantly evolving to align itself with the ways in which modern audiences consume media texts. The last decade has seen a majority of large media broadcasters revising their marketing budgets to allow for a stronger presence on digital and social outlets over traditional print.

And this isn’t the only competition facing news producers and journalists, as the rise of social media platforms such as Facebook, Instagram and Twitter have provided a digital space for news consumers to create and publish their own content at the click of a button.

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As an English student and Social Media Account Manager for global Social Marketing company, Truffle Social I am passionate and excited to explore this phenomenon growing in our technology era.

This blog will specifically focus on the problems facing entertainment news journalists in the current climate, looking at a range of issues from microblogging to multimodality.

I hope you enjoy!