How to Pinpoint the Target Customer of Your Dreams

A guide to soul-mate selection for startups.

Before I met my husband, I tried my hand at online dating. I know, I know: ugh. It’s both an amazing accomplishment of the digital age and an awkwardly humiliating ritual that modern-day singles are forced to undergo to meet people.

But now that I’m a copywriter who works with startups, I’ve discovered that my online dating days taught me a thing or two about digital marketing.

What does online dating have to do with content creation and digital marketing for startups?

Believe it or not, everything.

Read more to see how you can create a hyper-focused customer profile using competitive intelligence tricks, psychological wisdom, and some old-school Dungeons and Dragons skillz.