Alaura Weaver – Medium

Alaura Weaver

Alaura Weaver
in
Speaking Human

[VIDEO] Time Travel Teardown: CoSchedule Home Page, 2013–2019

A trip through CoSchedule’s home page copy over the years–and what you can learn to boost your SaaS home page conversions

14 min readJul 11, 2019

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[VIDEO] Time Travel Teardown: CoSchedule Home Page, 2013–2019

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Alaura Weaver

The Best an Ad Can Get

With their latest ad, Gillette has made a bold stand and challenged men to take a look in the mirror. But will it give them a leading edge…

9 min readJan 17, 2019

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The Best an Ad Can Get

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Alaura Weaver
in
Speaking Human

“But will it sell more shoes?”

Is Nike’s Kaepernick ad a tool of white supremacist capitalism or an opportunity to change the system?

7 min readSep 6, 2018

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“But will it sell more shoes?”

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Alaura Weaver
in
HackerNoon.com

The 4 things customer-obsessed SaaS founders have in common [+QUIZ]

Take the Customer Obsession Test to see if you’ve got what it takes to take your early-stage SaaS from half-baked to hypergrowth

5 min readAug 10, 2018

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The 4 things customer-obsessed SaaS founders have in common [+QUIZ]

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Alaura Weaver
in
Speaking Human

This is fine.

What to do when the world is burning but you have to put in the work anyway.

5 min readJun 29, 2018

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This is fine.

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Alaura Weaver
in
Speaking Human

Don’t Ignore Your Limits — Embrace Them

It took a physical and mental collapse to finally give myself permission to stop feeling like I wasn’t trying hard enough. It shouldn’t…

10 min readApr 9, 2018

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Don’t Ignore Your Limits — Embrace Them

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Alaura Weaver
in
Inflection Point

Why Rosie the Riveter’s “Not My Icon”

A Conversation With Betty Reid Soskin, National Park Service

7 min readMar 30, 2018

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Why Rosie the Riveter’s “Not My Icon”

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Alaura Weaver
in
Speaking Human

Finding Your Ideal Customer: A Step-by-Step Guide To Building A Pre-Launch Startup Buyer Persona

Know precisely who your best customer is — even when you don’t have customers yet

18 min readMar 27, 2018

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Finding Your Ideal Customer: A Step-by-Step Guide To Building A Pre-Launch Startup Buyer Persona

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Alaura Weaver
in
Speaking Human

A Crap-Ton of Questions To Ask Before You Crowdfund

The Kickstarter Chronicles, Vol. 1: Building a Strategy

8 min readMar 11, 2018

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A Crap-Ton of Questions To Ask Before You Crowdfund

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Alaura Weaver

LISTEN: This is how we end structural racism in the tech industry

A conversation about diversifying Silicon Valley — and beyond — with Laura Weidman Powers and Code2040

2 min readMar 2, 2018

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LISTEN: This is how we end structural racism in the tech industry

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Alaura Weaver

Alaura Weaver

Fluent in Human. Storytelling, SaaS growth and social change. Kill corporate-speak: www.wordweaverfreelance.com

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