LinkedIn Endorsements: Still Not Worth It

This is a follow up from To endorse or not to endorse, that is LinkedIn’s question: here’s my answer by Paul Furiga.

Now that LinkedIn endorsements have been around for a while, people have had the chance to get used to them and accept them as a part of their LinkedIn experience, but I still don’t see the value in them. Below, I give a couple reasons why and provide a suggestion to help you get recognized properly for your skills.

Endorsements are Misleading

Endorsements may not be a true portrayal of a person’s skills. Sure, they can be used as keywords to help your profile come up in a search easier, but who’s to say that the keyword that drew an employer to your profile is accurate. Endorsements are so easy for any one of your LinkedIn connections to make, and are just as easy to wave off as unimportant and irrelevant.

Any Meaningful Endorsement is Drowned Out

Now, if endorsements were used with forethought and more sparingly, they could serve a great purpose. If a former employer or leader found a particular skill of yours to stand out, they can endorse you and really mean it. Unfortunately, these meaningful endorsements are drowned out by many more meaningless ones. I have been endorsed by people that I don’t know, for skills that are not one of my top skills, if a skill at all.

My Suggestion

This may run counter to what your initial reaction would be, but bear with me here. I suggest that you turn off the notification that asks you to endorse all of your connections when you first log in to LinkedIn. Make people come to your profile and think about what they are endorsing you for, before they endorse.

We all deserve to be recognized for what we are doing right, but no one deserves 50 endorsements for skills they listed in their profile but have not demonstrably mastered.

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