Snapchat is NOT for Everyone — Don’t Believe the Hype…Here’s Why
Dakota Shane

Great piece — there has been so much written on the merits of Snapchat and not some of the potential downfalls a user may have. I think that you made two really useful points. 1) It’s not really an SMB tool 2)Only certain categories perform well. It allows people to make a more critical evaluation before just plunging in and wasting precious marketing dollars.

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