Free trade of goods and services was the engine of collaboration, since…forever. Free trade of data is this engine for the 21st century. Fundamental to free trade is ownership, data ownership.

Today, our knowledge is locked into the services of a few big players that make it hard to impossible to own our knowledge and share/use it in a way that uniquely suits us. We can’t migrate or connect our data to tools that suit our needs better and we can’t change the algorithms that help us making sense of the world. Just imagine everyone was forced to use the…

WorldBrain’s vision is a well informed and less polarised society where everyone can use their full attention to create knowledge and make sustainable, effective and compassionate decisions.

Our mission is to make it faster for people to organise, share and discover trustworthy and perspective-rich content on the web & support an internet where individuals enjoy data ownership, privacy & freedom to choose software providers without lock-ins.

Table of Content

  1. The world we see
  2. Our vision for personal knowledge management
  3. Our vision for collaborative knowledge management
  4. An economic incentive on quality content — The time is ripe for micropayments
  5. Roadmap
  6. Contributing to WorldBrain

1. The world we see:


Memex 2.0 and Memex Go, our mobile app for iOS and Android, officially launch into the public.

It has been a wild ride so far. After our first big investment in the middle of 2019, we were able to hunker down on our most wanted feature:
The mobile app.

We’ve been building Memex and Memex Go with a vision of knowledge products where users are in full control of their data and attention, while still generating sustainable and rewarding profits for those who invest time or money in building valuable services. Developing Memex as an open-source, offline-first and venture capital free product was a big challenge both economically and technologically. We would have never made it without…

Jude Law in “The Imaginarium of Doctor Parnassus” blinded by egocentric success in his race to the top. On his way he destroys the ability of others to step in his shoes and uses his advantages to gain even more advantages.

How VC money prevents innovation and what we can do about it.

It seems like an accepted law of entrepreneurship: In order for people to use your service it has to be 10X better than what’s already there.

How true is that?

This law seems to be so strong that not even Google+, with Billions of backing, could not become a rival to Facebook. Google+ arguably had some features that made it a better service than Facebook.
This begs the questions if the reasons the 10x law exist actively prevents innovation from happening, why this ‘law’ exists in the first place and what we can do to change the rules?

Everyone knows the pain of trying out new products

Common knowledge…

On May 28, we won the LEDGER 1st Open Call for Human Centric Innovators awarding us with up to 200.000€ to build Memex’ P2P collaboration features.

This is such a huge deal for us. For the first time in’s history we will have 9–12 months runway to pay our whole team a liveable salary. After years of raising funds that dripped in month-by-month the “fear of survival” is gone, at least on a very basic level of being able to pay people properly.

Because we don’t want to lock users into our service for the sake of growth, we…

When you log into Facebook, Google Ecosystem, Twitter or practically most free applications you use nowadays, the deal is clear:

If you don’t pay for the product, you are the product.

The Faustian deal you strike by clicking ‘agree’ on those complex legal agreements, that almost nobody (can) read, is that the makers of those apps can do about almost anything with the data you generate from using the site. It’s surreal what those big companies know about you. The Cambridge Analytica scandal is just the tip of the iceberg. There is a whole advertisement industry interested to know as…

Imagine a world where the internet supports a well-informed, less polarised society that enables citizen to make effective, sustainable and compassionate decisions. An Internet where individuals enjoy full privacy and control of how their data is used, where there are no provider locked-in and everyone gets the best software tools for their individual needs.

This is the internet we are working towards.
Big task, we know. But we are in it for the long-game — and we are luckily not alone on this journey. #dweb

To get us there,’s current mission is to make it effortless for individuals to…

Well, that didn’t go so well…

We were just (trying to) launch our WorldBrain (Re)search-Engine on Hackernews, a website collecting interesting links that are up- and downvoted on a single list by the community.
With 200.000 daily visitors, mainly in the tech industry, not a bad place to promote the launch for your open-source software.

So what lands on the front page has a pretty good potential to get a lot of views — and we wanted to be on that front page sooo badly!

Well, thats possible, if you don’t make the mistakes we did.

This is the Hacker News Algorithm talking to your post that is upvoted with a collective of people
  1. DONT ASK PEOPLE TO UPVOTE FOR YOU It’s too much hassle and has too little…

It reaches the “wrong” people.

Why is that so?

When it comes to publicly controversial topics like GMOs, climate change and medicine, science communication is mostly by and for people with scientific literacy, creating some kind of echo-chamber.
We do so in writing blogs, commenting in forums or writing about our research.

But the large majority doesn’t get in contact with most of this work. For example as a result, many people know little about GMOs, still they have a more or less strong opinion about them. Knowing so less, makes people increasingly vulnerable to fall for misinformation. With so much differing opinion, a…

As I wrote in Part 1, us, rotting in front of the screen actually unites people as world citizens and increases awareness of global challenges.
See how this opens up new possibilities of action to solve our pressing issues like climate change, to influence policy on a high level and also how the future of politics look like.

This blog series will hopefully give you a little bit of peace back and explains, how we all benefit from your nights in front of the screen.
Plus, it will show you WHAT

Part 1: Society Part…

Building open-source & privacy focussed software for a well-informed and less polarised global society.

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