4 Benefits of Semantic HTML
Semantic HTML markup is a method of generating and organizing HTML (Hypertext Markup Language) in such a manner that it emphasizes the content and meaning rather than its look. Semantics and accessibility are built into HTML by design, but they’re useless unless applied appropriately. Understanding the structure of your content and how people and machines will interpret it is essential to writing semantic markup.
HTML has always had semantic markup but HTML5 included even more semantic tags like <section>, <article>, <footer>, <nav>, and <aside>. You can learn more about these and what they are here. The purpose of semantic HTML is to distinguish between different sorts of data as easily as possible for browsers, developers, and crawlers. In short semantic HTML tags help clarify what information is on the page and how important it is.
Previously, a website could have been organized solely with <div> tags, leaving search engines, crawlers, and other developers in the dark about what that page is about. Developers may be more clear about overall content and write it so that computers can comprehend using semantic markup.
SEO (Search Engine Optimisation)
This one should be pretty obvious, and when most people think about the benefits of semantic HTML, they think about SEO.
Understanding and using semantic markup ensures that your content reaches your intended audience. The relevance of your target keywords is determined by their position in the HTML hierarchy. Keywords placed in a <h1> tag, for example, are given greater weight than those in a <p> tag.
Semantic HTML, therefore, assists search engines in ranking your website based on the most relevant and meaningful content on the page.
Semantic HTML is an excellent technique to tell search engines what to index. Once your content is indexed appropriately, you can gain significant traffic organically simply by appearing on the first page of Google Search Engine results. Ranking organically can save you or your client thousands in advertising costs!
To continue learning more and to find out the other 3 benefits of Semantic HTML, click here.
