A carbon star for Exxon Mobil

Exxon Mobil’s 2016 commercial touting a to-do list that includes “reducing energy poverty” is a brilliant reframe of its actual, singular to-do list item: increasing energy consumption. Regardless of any noble subtext about bringing energy to people whose opportunities are limited because of less access to affordable energy, there’s no way selling more gasoline creates a brighter future in light of any sensible climate projections. But, a carbon star goes to the marketing genius who unearthed a corporate use for this phrase.