X Infinity Marketing Strategy — Getting merchants and consumers onboard
The aim of X Infinity’s marketing strategy is to best reach its two major stakeholder groups, merchants and consumers, to attract and retain long-term customers. The marketing approach will be a blend of strategies explained in this article.
MERCHANTS
Merchant awareness of the X Infinity brand aid in promotion of wallet and app adoption. As most of you may know, X Infinity has launched an airdrop. In conjunction to this, an affiliate program was launched for merchants with the aim of signing up with X Infinity, where an additional 5 XIF is earned for every NEW account registered using a referrer’s code (account email). The current philosophy is to acquire as many merchants as possible, incentivized by rebate affiliate fees.
X Infinity has international partnership for groups wanting to white label distribution of the X Infinity wallet and solution. Today’s consumers use online directories, search engines, social network and review websites to decide which business to choose from, so it is very important for X Infinity to carry out white label marketing to make our project visible on these platforms creating an aggregation of consumers. In addition, X Infinity performs relationship marketing with a sales team to approach individual merchants for wallet adoption.
CONSUMERS
Promotional activities designed to get consumers to use X Infinity’s solution for transactions include marketing at Point of Sale (POS), PR and brand awareness through social media, press coverage, and ICO awareness and digital marketing spread throughout multiple online platforms. Becoming part of more than one online community will increase our audience reach and help us connect with our consumers more effectively. Here are links to platforms that we have established ourselves on:
●FACEBOOK
https://www.facebook.com/xinfinityltd/
●LINKEDIN
https://www.linkedin.com/company/x-infinity-pte-ltd/
●MEDIUM
https://medium.com/@XIF_Official
●TELEGRAM
https://t.me/Xinfinity
●BITCOINTALK
https://bitcointalk.org/index.php?topic=4640990.0
●BITCOINWIKI
https://en.bitcoinwiki.org/wiki/X-Infinity
