XPLANE
XPLANE is a business design consultancy that has been helping large organizations clarify, communicate, and achieve their goals since 1993. www.xplane.com
The New Brainstorming: Six Principles to Redeem Group Ideation
Brainstorming is a dirty wordby Stephanie Gioia, Director of Consulting “Brainstorming” is a dirty word these days. It conjures up images of people shouting out ideas, getting hit by unreliable bolts of “a-ha” lightning, and touchy-feely groupthink. We know that the original tenants of brainstorming, developed by Alex Osborn in the 1940s, were somewhat flawed. Social scientists and researchers can point to concepts like free riding, groupthink, framing and anchoring as detrimental to the creative process.XPLANE3 min read