Designers shouldn’t code. They should study business.
Joshua Taylor

Great perspective about understanding the business first and designing against the business but I don’t think this article will truly guide a designer to the right path because designing include many thing in itself.

As a designer the best way is to follow Start With Why, by ~ Simon Sinek.

  1. WHY YOU NEED TO DESIGN (As this article i think only this part is focused) In this section it includes why you are going to design something .
  2. HOW YOU WILL DESIGN IT : This part includes the coding, Photoshop etc all the tools that you are going to use.
  3. WHAT YOU WILL DESIGN: The end result, What you have finally come up with.

So, i think as a designer we must have all three core thing in mind. The purpose, The skill, and the result.

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