Christos Mantzikos
3 min readDec 14, 2015

3 business development tools in IT industry to grow your company or startup

Linkedin

Everybody knows that Linkedin has the largest network of professionals and is really necessary to grow your business. What I like most in Linkedin is the advanced search that you can use in order to find the professionals you really want. In this example as you can see I am searching for professionals that have worked or are working as CMOs and in the business development department of a company. I have put business development inside “…” in the keywords field in order to search exactly by this phrase. Also, I am interested in United States as Location and in specific industries.

Linkedin advanced search

These are the results that appeared:

Linkedin search results

Then, you can connect with the professionals you want. But for some of them it is needed to be invited through email in order to connect with you.

In order to find this email I am using https://emailhunter.co which is a perfect extension for chrome that helps you find emails from websites and Linkedin profiles.

Emailhunter for Linkedin profiles

Elioplus

Elioplus is a B2B business development platform that connects software and SaaS companies that offer partner programs with Resellers in order to penetrate into new markets.

Through Elioplus you can search for Vendors or Resellers using the advanced search filters, evaluate partner programs through the rates and reviews system that is included and create a profile of your company for free as a Vendor or Reseller according to your needs and offerings.

You can sign up free here: https://elioplus.com/free-sign-up

Elioplus search results

Elioplus is doing something really cool and different from other business development platforms. It matches software and SaaS Vendors with Resellers according to 15 partnership criteria like marketing material, support, training, localization, revenue model and much more. Vendors are selecting from these criteria those that they are offering on their partner program structure and Resellers are selecting from the same criteria those that they would like to be offered from their potential vendors. Elioplus then does the rest by sending the PDF of the vendor’s partner program to it’s resellers accurate connections. All this procedure is really fast and is provided in an affordable price for SMBs and startups compared to traditional channel consultants services.

Twitter

Twitter is also a great social platform that can help you a lot in your business development efforts. You can use the search filter in order to search for tweets, accounts, photos or videos related to the search terms you have put.

There are some great tools for Twitter.

For searching bios of Twitter profiles the tool that i use is https://moz.com/followerwonk

I am using Tweetfavy in order to favourite automatically tweets for specific terms. It is like Google Alerts for Twitter.

Also, Manageflitter in order to find the fake, inactive and those who are not following back accounts. For finding new accounts to follow I use http://tweepi.com it is a cool tool in order to monitor your competitors.

Christos Mantzikos

Marketing & Sales @Elioplus (https://elioplus.com) PRM software, Partner Recruitment, Lead Generation tool) - Economics — Internet Marketing - ERP certification