Software industry | Market size and predictions for 11 software verticals

software market share | CRM, ERP, Business Intelligence, Supply Chain, Marketing Automation, Analytics software, Financial software, HR software, Security software, Data Warehouse, Enterprise content management

Hello to all and happy new year :)

In this post you can find information about how big is the market for eleven software product categories, their annual growth and predictions about their future market share.

The market of Enterpsise software 2015 was $337,2 billion with 6,4% growth YoY

The SaaS market 2015 was for about $28 billion with 22% growth YoY


The worldwide CRM market grew 13.3% in the last year, from $20.4B in 2013 to$23.2B in 2014.

According to Gartner, CRM Will Be A $36B Market By 2017

47% of total CRM software revenue in 2014 was generated from SaaS-based CRM applications.

Find more info about the CRM Market here:



The worldwide ERP software market grew 3.8% from $24.4B in 2012 to $25.4B in 2013 (source: Gartner)


More info about the ERP market here:

Supply Chain management

The worldwide supply chain management and procurement software market grew 10.8% in 2014, reaching $9.9B in revenues in 2014 (source: Gartner)


More info about the Supply chain market here:

Marketing Automation

The marketing automation industry is now worth approximately $1.62 B per annum (2015).


Analytics software

In 2013 the worldwide business analytics software market grew 8.2% to reach$37.7 B. The market is now forecast to grow at a 9.4% compound annual growth rate (CAGR) through 2018 (Source: IDC)


Business Intelligence

According to IDC, Business Intelligence market share was $13,5B in 2013 and a forecast shows that it will go up to $21,4B in 2018


According to Gartner, $14.4B was spent worldwide on Business Intelligence (BI) and analytics enterprise software in 2013.


More info about the Business Intelligence market here:

Data Warehouse

The global data warehouse market is predicted to grow by 8.3 percent in 2015–2020 surpassing a total market value of $20B by 2020.


According to IDC, data warehousing will reach $16,85B by 2018

Security software

Worldwide security software revenue totaled $21.4 billion in 2014, a 5.3 percent increase from 2013 revenue of $20.3 billion, according to Gartner, Inc.


HR software

Human Capital Management Market Solution (Core HR, Workforce Management, Compensation Management, Performance Management, Recruiting, Learning Management, Employee Collaboration and Engagement), Industry Verticals, Region — Global Forecast to 2019″, published by MarketsandMarkets, Human Capital Management Market to grow from $10.96 Billion in 2014to $17.49 Billion by 2019 at a Compound Annual Growth Rate (CAGR) of 9.8% during the forecast period.


According to Forrester Research, HCM is $12,2B in 2015 and it will be $15,4B in 2018


Financial software

According to IDC the worldwide market for financial application software grew at a rapid pace (5.3% in 2014 over 2013) to reach $18B, driven by demand for public cloud offerings, particularly in the small and medium-sized business space.


Enterprise Content Management

The ECM software industry according to Forrester research was $6B in 2013 and as Radicati group says in its analysis will reach $9,45B by 2018.


Some info about our B2B business development platform in case you would like to take a look!

Software | SaaS vendors and IT resellers

Elioplus is a B2B business development platform that connects software and SaaS companies that offer partner programs with resellers in order to enter new markets and grow their revenues and clients base. We are matching Vendors with Resellers according to 15 main criteria that Vendors are offering on their partner program like training, support, localization, revenue stream, MDFs. Resellers are selecting from the same criteria those that their potential Vendor would like to offer.

You can sign up and create a profile of your software | SaaS company for free as a Vendor or Reseller. Sign up free here:

On Elioplus in the registration process we have included software categories in order to select the products you want to find resellers for, or the products you are actively looking to resell.

Take a look at our main categories and their subcategories:

Sales & Marketing (Email Marketing software, Campaign Management, Content Marketing, Marketing Automation, SEO & SEM, Social Media Marketing, Affiliate Marketing, Surveys & Forms, Ad Serving, Event Management, Quotes & Orders, Document Generation, Sales Process Management, Sales Intelligence, Engagement Tools, POS, E-Signature)

Customer Management (CRM, Help Desk, Live Chat, Feedback Management, Gamification)

Project Management (Project Management Tools, Chat & Web Conference, Knowledge Management, File Sharing Software)

Operations & Workflow (Business Process Management, Digital Asset Management, ERP, Inventory Management, Shipping & Tracking, Supply Chain Management)

Tracking & Measurement (Analytics Software, Business Intelligence, Data Visualization, Competitive Intelligence)

Accounting & Financials (Accounting, Budgeting, Billing & Invoicing, Payment Processing, Time & Expenses)

HR (Applicant Tracking, HR Administration, Learning Management System, Performance Management, Recruiting, Salary tools, Time & Expense)

Web Mobile Software Development (API Tools, Bug Trackers, Development Tools, eCommerce, Frameworks & Libraries, Mobile Development, Optimization, Usability Testing, Websites)

IT & Infrastructure (Cloud Integration, Cloud Management, Cloud Storage, Remote Access, Virtualization, VOIP, Web Hosting, Web Monitoring)

Business Utilities (Calendar & Scheduling, Email, Note Taking, Password Management, Presentations, Productivity Suites, Spreadsheets, Task Management, Time Management)

Security & Backup (Backup & Restore, Firewall, Data Security, Mobile Data Security, Vulnerability Management)

Design & Multimedia (Graphic Design, Infographics, Video Editing)



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