YGG Japan’s Business Partner ForN releases a survey and whitepaper on blockchain games.
More than 80% of respondents answered that blockchain games are “good,” but 90% did not go as far as to play them. What are the reasons for not playing?
ForN Corporation (headquartered in Minato-ku, Tokyo; Tetsuya Fujiwara, CEO) conducted a survey on “Blockchain (Web3, NFT, GameFi) Games” among a total of 1,018 game-loving people and gamers. In addition, Yield Guild Games Japan (YGG Japan) has released a “White Paper”.
YGG Japan White paper：https://docsend.com/view/k2eibwvbsvwnwu27
Survey Summary
・About 30% of general users (20–30s) who like games are aware of blockchain games, but almost none have experience playing them.
・Three out of four general users (20–30s) who like games are interested in them, but the main reason they have not yet played them is a lack of understanding or knowledge.
・More than 80% of respondents who have tried playing blockchain games are satisfied with them.
・In the opinion of gamers, blockchain will become mainstream in the future, and the public will be able to participate more easily.
With the rapid spread of “blockchain games” in recent years, more and more of you may have seen these games somewhere.
In addition to the name blockchain games, they are also known as NFT games, metaverse games, Web3 games, and GameFi. One of the characteristics of these games is that they allow players to “make money from games” by trading tokens (or NFTs or virtual currency) and in-game items among themselves using a highly secure blockchain that can prevent data tampering.
Since there is no prize money for e-sports tournaments, it is easy for non-professional gamers to enter the industry.
So, how many people actually play blockchain games?
And how popular do they feel blockchain games will become in the future?
Survey Summary: Survey on “Blockchain (Web3, NFT, GameFi) Games
Survey period: May 19, 2023 (Friday) — May 22, 2023 (Monday)
Survey method: Internet survey by RRP, a research PR service provided by Link and Partners.
Number of people surveyed: General game lovers (20–30s): 508 people / Gamers: 510 people
Survey targets: General game lovers (20s-30s)/Gamers at the time of survey response.
Source: General Research Co.
About 20% of respondents know about blockchain (Web3, NFT, GameFi) games
First, we would like to ask the general public (in their 20s and 30s) who like games about blockchain (Web3, NFT, GameFi) games.
When asked, “Are you familiar with blockchain (Web3, NFT, GameFi) games?” The results were “Yes (26.8%)” and “No (73.2%).
The number of respondents who had heard of these games was only over 20%, indicating that awareness of these games is still low.
Blockchain games are different from conventional games in that they allow players to acquire cryptographic assets or non-fungible tokens (NFT) using blockchain technology.
Players own the assets they acquire and can exchange them for virtual or real-world currency in the marketplace.
So, how many of you have played blockchain (Web3, NFT, GameFi) games before?
We asked, “Have you actually played blockchain (Web3, NFT, GameFi) games? The results were “Yes (3.7%)” and “No (96.3%).
While a few respondents have played Web3 games such as ”Ragnarok” and “shooters”, a very large number have never played them.
More than 70% of the respondents have not played but are interested in the game! The reason for not playing is lack of understanding and knowledge about games.
We have found awareness of blockchain (Web3, NFT, GameFi) games and the percentage of those who have played them.
So, how many people are interested in blockchain (Web3, NFT, GameFi) games?
We will continue to ask the general public (in their 20s and 30s) who like to play games.
When asked, ‘How interested are you in blockchain (Web3, NFT, GameFi) games? If you are not interested, please tell us what you feel is missing in blockchain (Web, NFT, GameFi) games in a descriptive form.” The results were: “Very interested (12.8%),” “Somewhat interested (64.6%),” and “Not interested (specify) (22.6%). The results were as follows.
When those who answered “very interested” and “somewhat interested” were combined, more than 70% were interested in blockchain (Web3, NFT, and GameFi).
Those who answered “not interested” felt that they did not know much about it or did not have a clear image of it.
Many are interested in blockchain (Web3, NFT, and GameFi) games, but only 3.7% of the respondents answered that they have played them in the previous question.
So what exactly are the reasons why they are interested but have not played?
We would like to ask those who answered ‘I have never played’ but ‘I am very interested’ or ‘I am somewhat interested’ in the previous question.
When asked, “What is the most common reason why you are interested but have not yet played blockchain games (multiple answers allowed),” the most common answer was “I don’t have much understanding of blockchain games (43.3%),” followed by “I don’t have knowledge about the contents of blockchain games (34.8%),” and “I am not ready to play in a blockchain game environment (28.8%). (34.8%), “Because I do not have a good playing environment (28.9%),” “Because I do not know how to start playing blockchain games (20.9%),” “Because I have no friends or acquaintances who play (21.7%),” and “Because I have concerns about virtual currency transactions (21.7%).
More than 40% of respondents are interested in blockchain (Web3, NFT, GameFi) games but do not play them because they do not have a good understanding of them.
We also found that there are various reasons for this, such as lack of knowledge about the content, lack of a suitable playing environment, and not knowing how to get started.
So, what would make it easier for them to start playing blockchain (Web3, NFT, GameFi) games?
We would like to continue asking those who answered ‘I have never played’ but ‘I am very interested’ or ‘I am somewhat interested’.
When asked, “What of the following would make it easier for you to get started in the blockchain game? (Multiple answers allowed),” the most common answer was “Free to start (67.7%),” followed by “Easy to learn how to earn money (25.4%),” “Prepare a virtual currency account (17.9%),” “Have media to find and meet blockchain games (16.3%),” and “Be able to play blockchain games with friends (14.7%). playing blockchain games together with friends (14.7%),” followed by “I can play blockchain games with my friends (14.7%).
More than 60% of respondents think it is easy to start if it is free.
Also, some said that they could easily learn how to earn money and prepare a virtual currency account.
So, if you could earn money playing games, which would you play, the games you used to play or the games that allow you to earn money?
We would like to ask the general public (20–30s) who like games which games they would play if they could earn money.
If you could earn money playing games, which would you play, the games you used to play or the games that earn money?” When asked, “If you could earn money from games, which game would you play, the one you used to play or the one that earns money?” The results were: “The game that earns money (48.0%),” “The game I used to play (30.9%),” and “I would play both (21.1%).
It seems that more than 40% of the respondents play games where they can earn more money than the games they used to play.
We also found that some respondents play both types of games.
Then, how many of you think it would be attractive if one of the ways to earn money from games is to commercialize the characters and items in the games?
We then asked, “Would you find it attractive if the characters and items in the game could actually be sold?” The results were “Yes (67.9%)” and “No (32.1%).
More than 60% of the respondents think it would be attractive to be able to sell in-game characters and items.
● More than 80% of gamers who played blockchain games thought they were ‘good’
The results of the previous survey revealed why the general public (in their 20s and 30s) who like games do not play Web3 (blockchain, NFT, and GameFi) games.
From here, we would like to ask gamers about blockchain (Web3, NFT, GameFi) games.
When asked, “How do you feel about playing blockchain (Web3, NFT, GameFi) games?” When asked, more than 80% of respondents answered “very good (48.2%)” or “good (33.9%)”.
It seems that there are a great many people who have played blockchain (Web3, NFT, GameFi) games and found them to be good.
More than 60% of respondents think that Web3 will play a mainstream role in the future!
We found that a large number of respondents felt that blockchain (Web3, NFT, GameFi) games were good to play.
So, what are their thoughts on the future of blockchain (Web3, NFT, GameFi) games?
When asked, “Please select the most applicable answer (multiple answers allowed) regarding the future of Web3 games,” the most common answer was “I think Web3 games will become mainstream (64.2%),” followed by “I think the environment will be improved to make it easier for the general public to participate (58.9%),” “I think it will grow as an investment field (58.9%),” and “I think it will become more popular as an investment field (58.9%). (58.9%)” and “I think it will grow as an investment field (20.1%)” followed.
More than 60% of respondents think that blockchain (Web3, NFT, GameFi) games will become mainstream in the future.
We also found that many respondents think that the environment will be improved so that the general public can easily get started.
[Summary]
A very large number of respondents are interested in blockchain games. Could the future of the gaming world see even more possibilities?
In this survey, we found that more than 90% of the general public who like games have never played blockchain.
However, there are a great many who are interested and feel that it is easy to get started if it is free to start and easy to gain knowledge.
In fact, it became clear that many gamers who have played blockchain games think it was a good experience and think it will become mainstream in the future.
The fact that more respondents said they would play games where they could earn more money than the games they had played before suggests that the way games are played may change in the future.
YGG” and “YGG Japan” are the best places to start playing blockchain games.
ForN Corporation (https://forn.co.jp/), which conducted the survey on “Blockchain (Web3, NFT, GameFi) Games,” is a business partner of “YGG Japan”.
Yield Guild Games (YGG) is the world’s first and largest Web3 gaming guild, where players can find their own community and enrich themselves as they discover and level up their games together.
YGG represents players in over 28 countries, is affiliated with over 80 game titles, and is expanding globally with a network of geographic guild partners that includes YGG Japan.
YGG Japan Product
YGG Japan develops and operates a variety of products to revolutionize the web3 industry.
YGG Japan White paper：https://docsend.com/view/k2eibwvbsvwnwu27
Product.1 “GabeeTown” to expand future games
Gabee Town HP：https://gabeetown.com/
Product.2 Easy to use for everyone! Everyone gathers! Community-specific wallet “Stickey”
Stickey’s basic wallet function supports the major EVM chains as well as Solana, TRON, and BTC. It also has basic wallet functions such as sending/receiving FT/NFT. The excellent UI/UX makes the wallet easy to use even for beginners.
『Stickey Wallet α』setting up specially LP：https://stickey.app/
『Stickey Wallet α』Click here to download the app.
App Store：https://apps.apple.com/us/app/stickey/id1671113083
Android：https://play.google.com/store/apps/details?id=app.stickey
Product.3 Accelerate your marketing by the web3 “3rdoor”
3rdoor provides clear visibility into the mutual needs of companies and influencers, preventing mismatches when building marketing plans. 3rdoor allows Web3 Marketing to unify its communication channels, eliminating the need for each company to have its own list of influencers and saving unnecessary costs.
・3rdoor HP：https://3rdoor.com/
・For Businesses：https://mktg.3rdoor.com/
・For influencers：https://er.3rdoor.com/
Product.4 Deliver valuable advertising to users who are looking for it “DAVINCI”
DAVINCI will be based on “UNICORN” and will utilize a combination of user behavior analysis information and on-chain blockchain information. This makes it possible to acquire users according to the KPIs of the Web3 games and to make marketing strategies more three-dimensional.
Project.5 Integrate all people involved in the Web3 game “SHAKE!”
SHAKE! will bring together game developers, publishers, IP licensors, and investors to create new value. YGG Japan will support the creation of new Web3 games that more users can enjoy, and promote the growth and revitalization of the Web3 game business in Japan by enabling people to take advantage of the YGG Japan ecosystem, where everything related to Web3 games is available.
For more information on YGG Japan’s products and projects, please see the YGG Japan White Paper.
YGG Japan White Paper: URL
[About Us]
Company name: ForN Co.
Establishment: November 2021
Location: 406 THE MODULE roppongi, 7–21–24 Roppongi, Minato-ku, Tokyo 106–0032
Representative Director: Tetsuya Fujiwara
Business Overview: ForN Inc. is the business partner of YGG Japan, the world’s largest Web3 game guild and Web3 game platformer in Japan. We will actively provide marketing support, tool development, and infrastructure development to contribute to the expansion of the Japanese Web3 game market.
■Inquiry URL：https://forn.co.jp/
