Moderated by Priyanka Shah, Editor-in-Chief, YJPerspectives

Ajaita Shah is the founder and CEO of Frontier Markets. Founded in 2011, Frontier Markets is a rural marketing, sales, and service distribution company focused on providing access to affordable and quality consumer durables to low-income households in emerging markets. In line with its mission to create “Saral Jeevan” or an “Easy Life” for rural customers, Frontier Markets has delivered a range of high social impact products including clean energy, agriculture, health, and water sanitation to 4.9M people and over 700,000 rural households in India. This has been facilitated through a unique distribution model where a network of over 3,500 digitized rural entrepreneurs help educate, relate, and reach these households. Prior to Frontier Markets, Ajaita worked in microfinance with Indian-based organizations including SKS Microfinance and Ujjivan Financial Services. …