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Moderated by Priyanka Shah, Editor-in-Chief, YJPerspectives

Ajaita Shah is the founder and CEO of Frontier Markets. Founded in 2011, Frontier Markets is a rural marketing, sales, and service distribution company focused on providing access to affordable and quality consumer durables to low-income households in emerging markets. In line with its mission to create “Saral Jeevan” or an “Easy Life” for rural customers, Frontier Markets has delivered a range of high social impact products including clean energy, agriculture, health, and water sanitation to 4.9M people and over 700,000 rural households in India. This has been facilitated through a unique distribution model where a network of over 3,500 digitized rural entrepreneurs help educate, relate, and reach these households. Prior to Frontier Markets, Ajaita worked in microfinance with Indian-based organizations including SKS Microfinance and Ujjivan Financial Services. She has worked on numerous development projects in 7 states in India and consulted under the World Bank on microfinance strategies for South Asia and Latin America. She is a Clinton Service Corp, Echoing Green, and Cordes Fellow and has been awarded many accolades including the Most Influential Leader in Microfinance Under 30, Business Week’s 30 Under 30 award, Forbes Top 30 Under 30 Social Entrepreneurs award, and the United Nations Women Transforming India award. Ajaita has a BA in International Relations from Tufts University. …


Young Jain Professionals (YJP)

YJP is a non-profit organization connecting young professionals ages 24–42, with a mission to increase awareness and understanding of Jain principles & heritage

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