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Moderated by Priyanka Shah, Editor-in-Chief, YJPerspectives

Ajaita Shah is the founder and CEO of Frontier Markets. Founded in 2011, Frontier Markets is a rural marketing, sales, and service distribution company focused on providing access to affordable and quality consumer durables to low-income households in emerging markets. In line with its mission to create “Saral Jeevan” or an “Easy Life” for rural customers, Frontier Markets has delivered a range of high social impact products including clean energy, agriculture, health, and water sanitation to 4.9M people and over 700,000 rural households in India. This has been facilitated through a unique distribution model where a network of over 3,500 digitized rural entrepreneurs help educate, relate, and reach these households. Prior to Frontier Markets, Ajaita worked in microfinance with Indian-based organizations including SKS Microfinance and Ujjivan Financial Services. …


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By: Varuska Patni

As I got older, my concept of wellness and how I incorporate it into my lifestyle has evolved over the years. …


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By: Monika Kothari

Warning: This article contains major spoilers for The Good Place, the television series starring Kristen Bell and Ted Danson as denizens of a utopian afterlife. (But to be clear, if you haven’t been watching the show, at this point you have no one to blame but yourself.) …

About

Young Jain Professionals (YJP)

YJP is a non-profit organization connecting young professionals ages 24–42, with a mission to increase awareness and understanding of Jain principles & heritage

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