Joanne Yulan Jong – Medium

Joanne Yulan Jong

Joanne Yulan Jong

I’m delighted to announce that I’ve written a book, called the FASHION SWITCH “The new rules of the…

The book has just been published by Rethink Press and the book signing event was last week . Its now available to buy on Amazon and I’m…

3 min readNov 28, 2017

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I’m delighted to announce that I’ve written a book, called the FASHION SWITCH “The new rules of the…

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Joanne Yulan Jong

Fashions higher purpose: The moral compass of style

From supply chain transparency to provenance and charitable outreach, Yulan Creative considers ethics in the fashion industry.

6 min readMay 19, 2017

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Fashions higher purpose: The moral compass of style

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Joanne Yulan Jong

Defining luxury in the face of fast fashion and the digital landscape Part 2

We are living in an extraordinary era of connectivity and digital has transformed the way we experience brands. How do we experience luxury…

6 min readMay 19, 2017

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Defining luxury in the face of fast fashion and the digital landscape Part 2

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Joanne Yulan Jong

Death of the High-Street?

Unpredictable consumer habits, rising business rates, Brexit and sale culture are putting high street retailers in a vulnerable position…

5 min readApr 7, 2017

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Death of the High-Street?

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Joanne Yulan Jong

Defining luxury in the face of fast fashion and the digital landscape

Pierre Alexis Dumas, the Artistic Director of Hermes describes his views on luxury at the China Exchange series of talks.

7 min readApr 7, 2017

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Defining luxury in the face of fast fashion and the digital landscape

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Joanne Yulan Jong

Guest lecture — Coming full circle

How wonderful to find myself, back on the grand staircase of Edinburgh College of Art, returning to where my journey in fashion started…

4 min readFeb 16, 2017

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Guest lecture — Coming full circle

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Joanne Yulan Jong

Fixing Fashion Education

I’ve worked in the fashion business for more than twenty years and passionate to share my knowledge with fashion students. What does it…

6 min readNov 11, 2016

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Fixing Fashion Education

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Joanne Yulan Jong

Can Dubai become a Fashion Capital?

Joanne Yulan Jong discusses working with international fashion entrepreneurs and the fashion scene in Dubai with luxury sector fashion…

6 min readJun 8, 2016

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Can Dubai become a Fashion Capital?

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Joanne Yulan Jong

14 mistaken notions of a fashion entrepreneur

You’re a driven fashion entrepreneur and you’re itching to get your ideas to market. Before you make plans to retire on your inevitable…

9 min readMay 19, 2016

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14 mistaken notions of a fashion entrepreneur

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Joanne Yulan Jong

The Big Fashion Reset

Pinault says Gucci won’t follow but it’s the shake up that has been on the cards for years. Creaking and straining, the traditional fashion…

8 min readFeb 22, 2016

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The Big Fashion Reset

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Joanne Yulan Jong

Joanne Yulan Jong

We are a highly experienced fashion consultancy providing design, creative resources and business strategy to leading fashion brands

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