Yaagneshwaran GaneshA practical look at how customer engagement is becoming the new marketing!Understand that your marketing has to move away from high-level promotions to campaigns and messaging that are meaningful, personalized…Jan 10, 2019Jan 10, 2019
Yaagneshwaran GaneshHow can you help employees become story tellers and content amplifiers?One of the key elements of social marketing that we are yet to effectively take advantage of, is enabling employees to become brand and…Oct 31, 2015Oct 31, 2015
Yaagneshwaran GaneshAn extract from my upcoming book “ “Is your marketing in sync or sinking?”The marketing scenario has changed big time. For a long time, marketing operations were brand-based. Finding prospects or customers in most…Oct 18, 2015Oct 18, 2015
Yaagneshwaran GaneshInstagram’s step to be in sync with customers — worthy?Instagram now allows layout options in addition to its signature square for pictures and videos as a step forward in attracting more…Aug 29, 2015Aug 29, 2015
Yaagneshwaran GaneshIs your global pursuit really global?As aspiring business leaders, we largely keep following trends across the globe, the ultra-high competition and a few micro factors. With…Jun 26, 2015Jun 26, 2015
Yaagneshwaran GaneshFAN OF BEST PRACTICES — Think again!If you are a big fan of best practices, think again. Best practices have become a beaten concept with time and practicing it may not be…Jun 24, 2015Jun 24, 2015