Yakir HirschWhy ‘Know Your Product’ Is A Marketer’s First CommandmentSay you need to run Facebook Ads for a client who owns a dog food business.Nov 14, 2020Nov 14, 2020
Yakir HirschIrene “Alu” WeissMy mother’s aunt, Irene Weiss (neé Rozenfeld) is going to be 97 years old next month. She was born in 1921. To give you some historical…May 8, 2018May 8, 2018
Yakir HirschWhy Your CPI-Based Mobile Acquisition Must Come with Strings AttachedIf you work in user acquisition for mobile applications of any variety, it is highly likely that this scenario will sound familiar to you:Jun 26, 2017Jun 26, 2017
Yakir HirschLessons From my Dad’s Entrepreneurial StoryIn the early ‘90s, my dad was a physical education teacher in an underperforming high-school in Central Israel. While he enjoyed teaching…Nov 5, 2016Nov 5, 2016
Yakir HirschPeanut Butter and GlobalizationHow a surprising discovery on the label of my Peanut Butter jar led me to some interesting insightsAug 15, 2016Aug 15, 2016
Yakir HirschAndroid Launcher Apps: Why Are They So Popular?A quick look at any country’s Top Free Android Apps chart will reveal a prominent presence of Android launcher apps. These apps are…Jul 10, 2015Jul 10, 2015