YasmineTips: B2B Research + Design SprintsB2B product / service design can be extremely rewarding.Jan 23, 2020Jan 23, 2020
YasmineinUX CollectiveResearchers: stay safe and reasonably uncomfortableAs a researcher in FinTech, speaking to people living on the edge economically has been an important part of my work. In-home interviews…Jun 25, 20181Jun 25, 20181
YasmineDesign Thinking in a NutshellA few years ago you’d hear “move fast and break things” up and down the halls of tech startups and the big companies trying to emulate…Jun 25, 2018Jun 25, 2018
YasmineUsability guidelines to check before testingHere is a list of usability guidelines that anyone can use to evaluate whether their design meets basic usability criteria. You can use…Feb 15, 2018Feb 15, 2018
YasminePeople NerdsI was interviewed by People Nerds about my approach to design research. You can read it here.Feb 15, 2018Feb 15, 2018
YasmineQuant Data + Qual User Research working togetherQuant data is like a smoke signal that points to an interesting place. Qualitative user research uncovers the story from the ground.Dec 5, 2017Dec 5, 2017
YasmineI was raised as a muslim, this is what I was taught:While I do not practice Islam daily, I was raised Muslim. In today’s climate, I think it is important to share what mainstream muslims look…Jun 4, 2017Jun 4, 2017
YasmineWebinar Video: Design Thinking & Design ResearchLast week I did a webinar for UserTesting.com where I covered:Apr 26, 2017Apr 26, 2017
YasmineUser Research & Design Thinking: using mini-museums and hands-on workshopsEarly in my career, I supported product design with insights I delivered in User Research Reports filled with bullet points and bite-size…Dec 31, 20167Dec 31, 20167