Internet Marketing Services in Atlanta: Marketing your Dental Office
You went to dental school not business school, but your practice still depends on you generating new patients and keeping current ones. This is not your specialty, but is a necessity for long term practice growth.
First thing is you must optimize your website for mobile. By the end of this year, mobile campaigns will be the new drivers of in-store sales with growth, and will continue as such until 2019, so says a Fortune article. At the same time, it was further stated these campaigns that run on both tablets and handheld phones will also comprise nearly 50% or about $29 billion of total digital ad spending.
If your dental practice has not yet been optimized for mobile, you may soon lose even your most loyal patients to your competitors. With the rapid changes in the digital marketing landscape, you need to review and look for Internet marketing services for your dental practice in Atlanta before it’s too late.
Basic Dental Marketing Practices
Similar to other businesses, you have to know the real character of your dental practice and its uniqueness against your competitors. This would include identifying the local competition of a particular dental service and the benefits patients will receive if they choose yours. Do you have cutting edge dental technologies, cozy waiting rooms, or emergency dental treatments that other local dentists don’t provide?
Begin with search engine optimization (SEO) as the backbone of your strategy. Organic search takes a little longer for results — around 3 to 6 months depending — and is most effectively used as a long-term plan to build a lasting practice. Make sure to also target keyword phrases of your services that are the most profitable and easier to rank for. According to a survey, around 57% of dental practices confirm the effectiveness of blogs in acquiring new patients as their number one source. This doesn’t happen overnight, though, and you have to keep the blog updated with keyword-optimized content that engages and relates to your market.
You need to also focus on reviews. Setting up an automated system to send an email or text to patients after the appointment is a must. You can create a landing page focused just on review generation and point your patients to the review site of choice (Google, Facebook, or Yelp). Also, hand out business cards to patients leaving the practice with a QR code and URL of your review website. Just one more touch could push them to go online and review.
Don’t forget about social media. You should be posting updates to all the major platforms (LinkedIn, Google+, Facebook, Twitter, Pinterest) daily. This should be automated and not take away from your service or staff’s time. You can also use the blogs being posted on your website to cross-post to social media. This is a great way to get the word out about your practice and use content already created.
Paid search or pay-per-click (PPC) ads through Google AdWords and Facebook are proven to bring in patients in only a few days’ time. To maximize this process, emphasize special offers like coupons and discounts to both your ads and website posts.
For your dental practice in Atlanta, it’s effective to choose online marketing companies that may provide immediate and long term results like YEAH! Local. These reputable agencies may also guarantee, more or less, a 40% increase to your traffic for the following year.
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Sources Tips for Dental Practices to Maximize Results from Internet Marketing, Huffingtonpost.com 3 reasons this is a breakthrough year for mobile marketing, Fortune.com
Originally published at yeah-local.com on September 8, 2015.