18 Things Your Web Redesign Needs | #10: Features & Functionality

We continue our review of the important things you need to keep in mind when planning your organization’s new website design and development project with a discussion of features and functionality.

We’re not going to talk about individual features like blogs or widgets for your site. Instead, we’re going to talk about how to determine what you do or don’t need on your new website. The features you need are going to completely depend on your goals, your audience, and be limited by the scope and budget you have available.

Existing Functionality

Sometimes, you simply want to revise how your site looks but you are happy with what it does, and the features it currently has available. In this case, you are solely looking at a redesign of the site. While it’s rare that nothing will change in the case of a redesign, the important thing to note during the planning and scoping of the site, is to understand what you do and don’t want to keep. Knowing this will help your web agency understand what code and content must be retained from your current site to the new one.

New Features

More often than not, if you are going through a new website design and development effort for an existing site, you are going to want to think from a clean slate when it comes to features and functionality. This is a good thing to do, and even if you end up keeping some of the existing items you have, it is a best practice when undertaking a website redesign to rethink everything that will influence a user’s experience, rather than coming in with too many preconceived ideas.

For instance, think of how mobile usage has changed in the last 2 years alone. It is highly likely that if your site is 3 or more years old, you will want to rethink the mobile features and capabilities of your current site as you plan for your next one.

Also, it’s important to rely on the expertise of your web agency to bring new ideas to the table. They should be up to date on the latest trends and usage behaviors of your core audiences, and you should task them with finding the best solution, based on whether you want to take a more conservative or innovative approach.


It’s important to carefully consider the features and functionality that your new website will utilize. By thinking through both your existing functionality as well as what new features you’d like to have, and by making sure that you are taking into account more recent trends and usage by your audience, you will ensure that your new site will have the features it needs.

Our next post will start the branding portion of our article series. We’ll discuss how to make sure your brand is properly translated through your new website.

Originally published at www.carousel30.com.