Duct Tape Stories
Part II — SUCCESs
Yesterday we mentioned Thomas Smith’s 1885 guide of ‘20 times’ and how it’s not without its own controversies. Today we look at polar opposite thinking of Chip & Dan Heath in their best-seller Made to Stick.
They distill communication with their acronym S-U-C-C-E-Ss in 6-steps. One brief summary of the book’s high point can be found here.
Yexchange.TV is a channel for #6 — Stories. Real people. Real stories. Real-time conversations live and time-shifted on demand for you to enjoy. In fact…’stories usually automatically meet other criteria for making ideas sticky: They are almost always concrete, they are often emotional and have unexpected elements. The real difficulty [sic] is to be sure they are simple enough.’ [Reference]
6.) Stories: Stories sell. People can understand them, relate to them and remember them. A series of facts and figures isn’t remembered without having a story be in context. [Reference]
Yexchange.TV is your channel to tell your story. Amplify. Your Voice. Your Passion. Around the Globe. There are so many stories to tell and so many great storytellers to tell them. So sign up (it’s free!), and join our growing community at Yexchange.TV and share your stories.
p.s. And here’s a little deeper 4-page summary of Made to Stick. Enjoy!