
…design conjure up just notions of a pretty skin. And yet, if you are a designer, ask yourself this: have you recently inspired a group of people with your designs? Have you successfully told the story of how a person’s life was going to be made better because of something you and your team could build?
…ement does. It should tell the narrative of how people would incorporate the idea into their lives. For example, if we’re talking about introducing a new feature, questions that should be answered in a North Star are: when would a person use this feature? What would get them to remember or want to use this feature? How would they use it, and what would make them stop?