The NBA has launched on the Yo app, becoming the first professional sports league to use the platform. With 30 teams and fans in every corner of the world, the league is using their new Yo channels to further engage with fans in innovative ways.
The NBA will feature multiple channels on Yo for fans to connect with the game and receive real time updates and exciting NBA content. The NBA channels for fans to follow will include NBA, BUZZERBEATERS, NBASTATS, NBAREPLAY, NBADUNKS, NBARANKS, and NBAEVENTS.
NBA channels will allow fans to select the specific content they want to have delivered directly to their smartphone. Enjoy high flying dunks? Subscribe to NBADUNKS to have videos of amazing dunks. Love buzzer beaters? Subscribe to BUZZERBEATERS for videos of all game-deciding buzzer beaters.
Overall the NBA has built one of the largest social media communities in the world, with more than 700 million like and followers combined across all league, team and player platforms. Yo will continue to add to the league’s growth.
We are proud to have the NBA on Yo, a league always technologically ahead of the curve, and we’re excited for the remainder of the 2014–2015 NBA season.
Subscribe to the NBA’s accounts at YoNBA.co.
