I’m supposed to be writing code now but here I am writing random musings in the AM. Lol. Who actually says ‘musing’?
I recently read an article on Medium How Design Can Make Tech Products Less Addictive. The article basically explores how addicted we are to social media apps (Snapchat, Instagram), games, email, Slack e.t.c and the consequences of said addiction. Some of these apps were deliberately built like that under the guise of making sure your customers come back.
In marketing and product ideation, this is called gamification, what are the incentives you offer for your users to come back to your product.
The end result of this as highlighted in the article is we tend to become addicted to these things which can be very unhealthy for both the mental and physical state.
In my opinion, your product working as it is and working well should be a good incentive on its own. If you have to resolve to gamification based on the Promise that it will increase product usage then you might have it wrong.
To be clear, I’m not saying gamification is a bad idea totally, I just think it shouldn’t be at the core of the product building.
The past few months have been filled with learning and unlearning. A prominent thing I’ve unlearned/trying to unlearn is saying/thinking stuff like “But it’s usually done like this” or “There’s a reason everybody does it this way”. Doing things the unconventional way can be a bit tasking but when done well can lead to awesome results.
This applies to product design/building, startups, pretty much anything(I think).
You might get some stick for doing this or even the entire tree but the end result will be worth it.
What’s the actual point of anything? 🤔 Why do you/we do what you/we do? It’s the saddest thing when you strive to be something so bad, face so many obstacles and then just lose everything.
We go out every day, try to kill it at what we do/achieve goals/fulfill dreams hoping for the best. Even when setbacks happen, we recuperate and have a go at it again.
But sometimes the setback is so big a setback that it leaves you in the ground.
So my question again is why do we do all this when everything you’ve done can be snatched from you in an instant?