YouGov DirectLet’s Talk Tech: YouGov Direct’s Blockchain-Based PlatformYouGov Direct aims to take an innovative approach to serving ads through the blockchain: the system is expected to prioritize user privacy…May 1, 2018May 1, 2018
YouGov DirectYouGov Direct: Changing the Game for PublishersNews publishers have a problem. Not just with their print editions but their electronic versions as well. Many, like the New York Times and…Apr 17, 2018Apr 17, 2018
YouGov DirectYouGov Direct’s Benefits to ConsumersThe digital landscape is constantly in flux, and with every new platform and service, more data is created, shared, and recorded. As…Apr 3, 2018Apr 3, 2018
YouGov DirectYouGov Direct: A Solution for GDPRGDPR (General Data Protection Regulation) is set to be implemented on May 25th, 2018. These new regulations will make personal identifiable…Mar 20, 2018Mar 20, 2018
YouGov DirectYouGov Direct Solution for AdvertisersAdvertisers face a number of challenges in the evolving digital economy, including the rise of ad blockers, bot fraud, and compliance with…Mar 6, 2018Mar 6, 2018
YouGov DirectYouGov Direct’s Blockchain ProjectThe way targeted advertising is currently conducted is harmful to internet users, publishers and advertisers. It is personally invasive and…Feb 21, 20181Feb 21, 20181